Lexus Gives Virtual Reality Experience To Consumers via New App

Toyota's luxury car brand, Lexus, is giving its customers a take chances to enjoy its fastest vehicles in a virtual reality experience from the comfort of their own homes. The visitor has congenital an app that is compatible with Oculus Rift and Google paper-thin, which are two well-known virtual reality techs, the app volition allow users to drive a Lexus RC F Sports motorcar around a rail and if you tin't afford the real bargain then this is as close equally information technology gets. A statement by Lexus:

"At Lexus we are adamant to push the boundaries in everything nosotros do, whether that'due south in the design of our cars or the way we market place our products to customers," said Spiros Fotinos, head of European marketing, Lexus, Brussels, Belgium. "For the RC F we have created an amazing virtual reality feel that can exist enjoyed and shared past anyone, anywhere – without the traditional hardware limitations."

This app volition give consumers a great experience

Lexus is offering the whole Virtual Reality experience through a smartphone app which volition be compatible on Android and iOS devices, it will also be viewable online with YouTube's virtual reality streaming part so you can watch information technology on your PCs too. The app is compatible with the VR headsets mentioned at the outset, they will enhance the feel and volition make the VR experience easier to obtain for customers.

"For some, virtual reality will be as close as they come to owning this vehicle," said Jeff Hasen, a Seattle-based mobile marketing strategist. "For others, the awareness just might tip the scales and requite them reason to cheque out the RC F more closely. "Lexus is wise to provide multiple means to appoint – often, the killer app is selection. Of course, in that location is nothing new with the thought of having consumers 'feel' a vehicle virtually. In fact, it's tabular array stakes"

The visitor used a number of cameras placed inside the RC F every bit it was driven over the Ascari circuit in Spain, by placing cameras around the whole car, both on the interior and exterior Lexus has tried to create the nearly brilliant and immersive experience by giving the whole 360 degree visual. This is a bang-up manner to permit users, who may be potential buyers, to connect with the auto in a more intimate fashion and also a nifty mode to create a meliorate customer-brand human relationship.

Lexus is planning to expand this operation to give users different routes to travel on virtually and information technology volition be done in a few upcoming months. The automaker promises to take consumers for a spin around many more key events in Europe, this way the feel will include unique locations and exclusive events which is what makes this whole app even more tempting to get.

This is non the start time Lexus has come up up with an idea like this and they've travelled the virtual reality experience route before in the past few years, and this won't certainly be the final. Let's hope the experience is worth it, do share your thoughts about this app and if you lot apply it do leave a review.